Creating Web Sites: The Missing Manual

Creating Web Sites: The Missing Manual

Introduction
  - What You Need to Get Started
  - About This Book
  - Macintosh and Windows
  - About the Outline
  - About These Arrows
  - Downloadable Examples
  - About MissingManuals.com
  - Safari® Enabled

Part One: Welcome to the Web
Chapter 1. Preparing for the Web
 Section 1.1. Introducing the World Wide Web
 Section 1.2. Planning a Web Site
 Section 1.3. The Ingredients of a Web Site
Chapter 2. Creating Your First Page
 Section 2.1. The Anatomy of a Web Page
 Section 2.2. The HTML Tag
 Section 2.3. The HTML Document
 Section 2.4. XHTML
Chapter 3. Putting Your Page on the Web
 Section 3.1. How Web Hosting Works
 Section 3.2. Domain Names
 Section 3.3. Getting Web Space
 Section 3.4. Transferring Files
Chapter 4. Power Tools
 Section 4.1. Choosing Your Tools
 Section 4.2. Working with Your HTML Editor

Part Two: Building Better Web Pages
Chapter 5. HTML Text Tags
 Section 5.1. Understanding Text and the Web
 Section 5.2. Basic Text Tags
 Section 5.3. HTML Tags for Lists
 Section 5.4. Inline Formatting
Chapter 6. Style Sheets
 Section 6.1. Style Sheet Basics
 Section 6.2. Colors
 Section 6.3. Fonts
 Section 6.4. Text Alignment and Spacing
 Section 6.5. Borders
 Section 6.6. Class Selectors
Chapter 7. Adding Graphics
 Section 7.1. Understanding Images
 Section 7.2. Images and Styles
 Section 7.3. Techniques with Graphics
 Section 7.4. Finding Free Art
Chapter 8. Linking Pages
 Section 8.1. Understanding the Anchor
 Section 8.2. Image Links and Image Maps
 Section 8.3. Adding Bookmarks
 Section 8.4. When Good Links Go Bad
 Section 8.5. Link Checkers
Chapter 9. Page Layout Tools:Tables and Styles
 Section 9.1. HTML Tables
 Section 9.2. Style-Based Layout
Chapter 10. Frames
 Section 10.1. The Problem with Repeating Content
 Section 10.2. Frame Basics
 Section 10.3. Building Better Frames Pages

Part Three: Connecting with Your Audience
Chapter 11. Attracting Visitors
 Section 11.1. Your Web Site Promotion Plan
 Section 11.2. Spreading the Word
 Section 11.3. Adding Meta Tags
 Section 11.4. Directories and Search Engines
 Section 11.5. Tracking Visitors
Chapter 12. Letting Visitors Talk to You (and Each Other)
 Section 12.1. Transforming a Site into a Community
 Section 12.2. Helping Visitors Email You
 Section 12.3. Adding Forums and Groups to Your Site
Chapter 13. Making Money with Your Site
 Section 13.1. Money Making the Web Way
 Section 13.2. Google AdSense
 Section 13.3. Amazon Associates
 Section 13.4. PayPal Merchant Tools

Part Four: Web Site Frills
Chapter 14. JavaScript and DHTML: Adding Interactivity
 Section 14.1. Understanding JavaScript
 Section 14.2. JavaScript 101
 Section 14.3. Dynamic HTML
 Section 14.4. Scripts on the Web
Chapter 15. Fancy Buttons and Menus
 Section 15.1. Creating Fancy Buttons
 Section 15.2. Creating Fancy Menus
Chapter 16. Audio and Video
 Section 16.1. Understanding Multimedia
 Section 16.2. Background Music
 Section 16.3. Video Clips
 Section 16.4. Animations

Part Five: Blogs
Chapter 17. Blogs
 Section 17.1. Understanding Blogs
 Section 17.2. Getting Started with Blogger

Part Six: Appendixes

Appendix A. HTML Quick Reference
 Section A.1. HTML Tags
 Section A.2. HTML Character Entities
 Section A.3. HTML Color Names

Appendix B. Useful Web Sites
 Section B.1.
Chapter Links

If you want to create a modern Web site (one that doesn't look as hokey as a 1960s yearbook portrait), you need to understand all these different ingredients, and how they fit together.

That's where this book comes in. The bookstore shelves are chock full of Web design books that were created years ago, but they leave out most of the contemporary innovations you need to make a Web site look truly grand. In this book, you'll learn how to:

• Create Web pages. HTML (HyperText Markup Language) is the pretty-easy-to-use but maddeningly inflexible language that powers almost all pages on the Web today. You'll quickly learn how to get the most out of HTML.
• Make pages look beautiful using CSS (Cascading Style Sheets). CSS picks up where HTML leaves off, adding formatting muscle that can transform the drabbest of sites into eye candy. Best of all, once you understand the right way to use CSS, you'll be able to apply a new look to your entire Web site by tweaking a single file.
• Put your Web site online. The world's greatest Web site isn't much help if no one gets to see it. That's why you'll spend ample time learning how to choose the best Web hosting company, pick a domain name (like www.HotToTrotHorses.com), and get your masterpiece online. Don't panicthere are plenty of cheap Web hosting companies ready to show off your site for pennies a day.
• Attract visitors. You'll learn how to make sure Web surfers can find your site using popular search engines. You'll also get some tips for creating a community with discussion boards.
• Get rich (or earn some spare change). The Web's a lynchpin of modern commerce. But even ordinary people can make money selling products (using Pay-Pal) or showing other people's ads (with Google). You'll learn how to get in on the action.
• Pile on the frills. Every Web site worth its weight in salt has a few cool tricks. You'll learn how to dazzle visitors with cool buttons, slick menus, and other flashy things, courtesy of JavaScript and Dynamic HTML. You'll even learn how to (shudder) serenade visitors with background music