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Designing Web Navigation

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The focus of this book is on creating navigation systems for large, information-rich sites serving a business purpose. At times, it also assumes you are working in a large project team with diverse roles.

Designing Web Navigation

Part I: Foundations of Web Navigation

Chapter 1. Introducing Web Navigation
   Section 1.1. CONSIDERING NAVIGATION
   Section 1.2. THE NEED FOR NAVIGATION
   Section 1.3. WEB NAVIGATION DESIGN
   Section 1.4. SUMMARY
   Section 1.5. QUESTIONS
   Section 1.6. FURTHER READING

Chapter 2. Understanding Navigation
   Section 2.1. INFORMATION SEEKING
   Section 2.2. SEEKING INFORMATION ONLINE
   Section 2.3. WEB BROWSING BEHAVIOR
   Section 2.4. INFORMATION SHAPE
   Section 2.5. EXPERIENCING INFORMATION
   Section 2.6. SUMMARY
   Section 2.7. QUESTIONS
   Section 2.8. FURTHER READING

Chapter 3. Mechanisms of Navigation
   Section 3.1. STEP NAVIGATION
   Section 3.2. PAGING NAVIGATION
   Section 3.3. BREADCRUMB TRAIL
   Section 3.4. TREE NAVIGATION
   Section 3.5. SITE MAPS
   Section 3.6. DIRECTORIES
   Section 3.7. TAG CLOUDS
   Section 3.8. A–Z INDEXES
   Section 3.9. NAVIGATION BARS AND TABS
   Section 3.10. VERTICAL MENU
   Section 3.11. DYNAMIC MENUS
   Section 3.12. DROP-DOWN MENUS
   Section 3.13. VISUALIZING NAVIGATION
   Section 3.14. BROWSER MECHANISMS
   Section 3.15. SUMMARY
   Section 3.16. QUESTIONS
   Section 3.17. FURTHER READING

Chapter 4. Types of Navigation
   Section 4.1. CATEGORIES OF NAVIGATION
   Section 4.2. PAGE TYPES
   Section 4.3. SUMMARY
   Section 4.4. QUESTIONS
   Section 4.5. FURTHER READING

Chapter 5. Labeling Navigation
   Section 5.1. THE VOCABULARY PROBLEM
   Section 5.2. ASPECTS OF GOOD LABELS
   Section 5.3. LABELING SYSTEMS
   Section 5.4. PERSUASIVE LABELS
   Section 5.5. TRANSLATING LABELS
   Section 5.6. SOURCES OF LABELS
   Section 5.7. SUMMARY
   Section 5.8. QUESTIONS
   Section 5.9. FURTHER READING

Part II: A Framework for Navigation Design

Chapter 6. Evaluation
   Section 6.1. QUALITIES OF SUCCESSFUL NAVIGATION
   Section 6.2. EVALUATION METHODS
   Section 6.3. SUMMARY
   Section 6.4. QUESTIONS
   Section 6.5. FURTHER READING

Chapter 7. Analysis
   Section 7.1. BUSINESS GOALS
   Section 7.2. UNDERSTANDING CONTENT
   Section 7.3. UNDERSTANDING TECHNOLOGY
   Section 7.4. USER INTELLIGENCE
   Section 7.5. PERFORMING PRIMARY USER RESEARCH
   Section 7.6. CONSOLIDATING RESEARCH FINDINGS
   Section 7.7. SCENARIOS
   Section 7.8. SUMMARY
   Section 7.9. QUESTIONS
   Section 7.10. FURTHER READING

Chapter 8. Architecture
   Section 8.1. PERSUASIVE ARCHITECTURE
   Section 8.2. NAVIGATION CONCEPT
   Section 8.3. INFORMATION STRUCTURES
   Section 8.4. ORGANIZATIONAL SCHEMES
   Section 8.5. SITE MAPS
   Section 8.6. SUMMARY
   Section 8.7. QUESTIONS
   Section 8.8. FURTHER READING

Chapter 9. Layout
   Section 9.1. DETERMINING NAVIGATION PATHS
   Section 9.2. VISUAL LOGIC
   Section 9.3. PAGE TEMPLATES
   Section 9.4. WIREFRAMES
   Section 9.5. SUMMARY
   Section 9.6. QUESTIONS
   Section 9.7. FURTHER READING

Chapter 10. Presentation
   Section 10.1. INFORMATION DESIGN
   Section 10.2. INTERACTING WITH NAVIGATION
   Section 10.3. GRAPHIC DESIGN
   Section 10.4. SPECIFYING NAVIGATION
   Section 10.5. SUMMARY
   Section 10.6. QUESTIONS
   Section 10.7. FURTHER READING

Part III: Navigation in Special Contexts

Chapter 11. Navigation and Search
   Section 11.1. NAVIGATION PRIOR TO SEARCH
   Section 11.2. NAVIGATION AFTER SEARCH
   Section 11.3. FACETED BROWSE
   Section 11.4. SUMMARY
   Section 11.5. QUESTIONS
   Section 11.6. FURTHER READING

Chapter 12. Navigation and Social Tagging Systems
   Section 12.1. TAGGING
   Section 12.2. NAVIGATING SOCIAL CLASSIFICATIONS
   Section 12.3. SUMMARY
   Section 12.4. QUESTIONS
   Section 12.5. FURTHER READING

Chapter 13. Navigation and Rich Web Applications
   Section 13.1. RICH WEB APPLICATIONS
   Section 13.2. NAVIGATING RICH WEB APPLICATIONS
   Section 13.3. DESIGNING RICH WEB APPLICATIONS
   Section 13.4. SUMMARY
   Section 13.5. QUESTIONS
   Section 13.6. FURTHER READING

References


ORGANIZATION OF THIS BOOK

There are three larger parts to this book. It begins with a tour of aspects and elements of web navigation, introduces a framework for navigation design, and finally explores some special topics of navigation.

Part I

Designing Web Navigation begins by introducing two basic areas of navigation design that you should understand before starting a project: human information behavior and web navigation elements. How do we navigate on the Web? How do we find information in general? Understanding these broader concerns can help you arrive at an appropriate solution for your navigation system. Also keep in mind that for any one problem, there may be a large palette of navigation mechanisms and navigation types that solve it. You need to be familiar with the tools of craft. Part I provides an overview of web navigation, navigation behavior, and some of the building blocks needed to create effective systems.

Part II

Every completed web project has a process because there is an outcome. Something had to have happened to get to the final result. The question is if the process was planned or unplanned, implicit or explicit, organized or chaotic. Part II offers a systematic framework for navigation design. Describing the process in terms of phases helps us focus on individual aspects and learn from the method more easily. In practice, however, the steps you'll take to create navigation probably won't be linear, but instead, you'll move back to previous steps or skip ahead. The phases presented here represent modes of thinking, not blocks of time on a project plan. Overall, web navigation design is about moving from an abstract concept to a concrete solution.

Part III

Navigation underlies most aspects of web design. As new design techniques, new types of web services, and new technologies emerge, good navigation design continues to play a critical role in their success. The last part of this book surveys several different contexts for web navigation: integrating navigation and search, creating effective navigation systems for social classifications and tagging services, and developing navigation with rich web applications.